Have you already finetuned all your campaigns, yet your profit is still nowhere near the level that you want it to be? It might be the time to take the next step!
Sometimes, it’s not enough to just tune up your targeting and get new creatives – not even doubling your ad spending can help to effectively entice more people to click on your ads. How does one increase their profit in cases like this?
We asked our friends from Adsterra to share their top tips on increasing campaign profit. No matter whether you are a newbie or a seasoned publisher, these tips can help you to multiply your profit and scale up your campaign in a truly effective way!
Scale Up =/= Optimize
Campaign optimization is also a very valid way of increasing your profit but, unfortunately, it does not always work – or, at least, does not always work as well as one may have hoped. When you optimize a campaign, you simply tweak its performance for one specific traffic type. Optimization typically does not majorly increase your conversion rate, just boosts profits by lowering the costs or spicing up the creatives.
While optimization involves squeezing out every last bit of profit out of your campaign, a scale-up means expanding your options for getting new conversions and earning money. In particular, it involves seeking out and utilizing alternative traffic types.
5 Best Ways to Scale Up Your Campaign
1. Take Advantage of Traffic-Boosting Ad Formats
The easiest way to scale up your campaign is to utilize new additional ad formats. And if you’re just starting out, it can always be a good idea to try out traditionally great traffic-boosting ones, like Popunders.
According to our statistics, pop traffic has always been among the highest and most massive across all verticals, and this is unlikely to change anytime soon. Even though it might not be the best format for every single platform, it still converts fairly well, and can be a great option if you want to increase your profit fast.
Popunders also work well if you’re just launching a new campaign and want to test other aspects of it without having to think much about what format will fit it best.
You can use Adsterra’s Traffic Chart to compare performance across different ad formats.
That said, you should not neglect checking out new inventions in the digital advertising field. Relying on old and trusted ad formats is easy, and can provide a substantial profit in the long run. However, sometimes what a campaign needs to truly shine is a new and innovative ad format that can fit it way better than any Popunder ever could.
Look for formats like Adsterra’s Social Bar that allow you to use multiple different creative templates and interactive ways of enticing users to click on your ad all at the same time. Chat bots, quizzes, hidden links, and more can all provide your campaigns just the boost that they need.
2. Use Clone Campaigns
When scaling up your campaigns, avoid making many changes to just one of them. The best way to maximize your profit is to utilize “clone” campaigns – start multiple campaigns with mostly the same parameters but with a different setting here and there. It can be useful to make several clone campaigns with different ad formats or GEOs.
This will allow you to not only mitigate any risks involved with trying something new, but also better analyze which changes perform well.
3. Make use of ready-made creatives
A scale-up can be quite a daunting task, and one that involves introducing a lot of changes. In a situation like this, it can be a good idea to use ready-made creatives.
When we say ready-made, we don’t mean the stock creatives that no user is going to look at twice – no, we are talking about carefully crafted banners and ads that can be tailored to your campaign.
Even if you don’t like them or find them insufficiently original, you can always use these ready-made creatives as inspiration – they are usually made by professionals who always stay on top of the latest market trends and know what converts best. Managers can also take a look at your existing creatives and help you pick the ones that will perform best. Some ad networks, like Adsterra, can even perform A/B tests for you.
4. Utilize 3D Payout Tactics
When a campaign does well, the first thought that comes into many advertisers’ minds is “guess it’s time to raise the payout rates and rake in that increased traffic”. However, that’s not always the best course of action.
If you don’t want to see a drop in performance when you scale up your campaign, you should consider the following three questions – we call this a 3-dimensional payout strategy.
- What rates are your competitors using?
- What’s the current traffic behavior?
- How favorable are the contributing factors? (e.g. current events, what season it is, how is the global economy doing at that moment, and so on)
The best way to answer these questions is to discuss them with your campaign manager. The metrics that you particularly need to pay attention to when scaling up your campaign are CPA and (e/g)CPM.
5. Pay Attention to CPA and eCPM/gCPM
No matter whether you’re consulting your manager or doing your own research, here are the metrics that you should be on the lookout for when scaling up your campaign.
→ CPA
CPA rates are an excellent tool for evaluating what your competitors are doing. The current highest CPA rate can tell you where you need to place yours to outbid the competition: often, even a minor 10-15% increase can be enough to give you access to the best traffic.
→ eCPM/gCPM
Effective cost per thousand impressions, or eCPM, is a metric that shows how well your campaign has to convert to get enough impressions to move to the first position in search engines. The efficiency and conversion power of your campaign are more important to its success than its payout value, and having the most optimal eCPM is crucial for getting top traffic.
→ Other useful metrics
You can also keep an eye on metrics like ROI and I2C (impression/clicks). All of them are used in conjunction with eCPM and other rates by Adsterra’s algorithm to determine the value of your ads to their target audience, the quality of your targeting settings, and how well you’re doing compared to other advertisers on the market.
5 Don’ts of Rapid Campaign Growth
When implementing the tips we’ve talked about above it’s important to not sabotage yourself and your campaign by making these 5 mistakes:
- Don’t make changes all at once – pace yourself. If you simultaneously add new GEOs, traffic types, creatives, and more to your campaigns you will be unable to effectively judge their individual performance, which can hurt your profit in the long run.
- Don't neglect optimization – especially in regards to all the new elements you are adding.
- Don’t neglect trends – a scale-up often increases your profit exponentially, which can lead to a false sense of security. Don’t forget to communicate with your managers and keep an eye on your competitors to keep abreast of all the latest trends in the industry.
- Don’t turn your back on your existing creatives – if your existing creatives are performing really well, there’s not much point in replacing or neglecting them.
- Don’t forget to use daily spending limits – this is especially important when trying out new GEOs. Most ad networks, including Adsterra, have the daily spending limit option that can help you to get used to your new GEOs.
Next Steps
There are many more tips that can help you to scale up your campaign – but most of them will depend on the individual specifics of your platform. If you want maximum profit, we would definitely recommend speaking with an experienced campaign manager that can give you personalized tips. You can also always contact Adsterra to get further tips and tricks on increasing your profit as an advertiser.
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