Hello everyone! The Cpamatica and Resality team is here. Today, we want to share insights into smartlink technology and how it works in the dating vertical. First of all, the Cpamatica team is thrilled to introduce Resality — a new affiliate network in the dating vertical specializing in smartlink technology.
About the Author - My name is Dan, and I am the Head of Resality. In this article, I'll share more about my experience, smartlink technology, and the Resality brand.
What is Smartlink?
Smartlink is a specialized technology that allows partners to automate the process of redirecting traffic to the best offers in real time. Instead of selecting a single offer, partners use one universal link (Smartlink) that automatically selects the most relevant offer for each user based on their geolocation, device, traffic type, and a range of other parameters.
In my opinion, the primary advantage of Smartlink is its ability to maximize the conversion potential of every user, even those who are not unique. It focuses on generating profit from every click by automatically directing users to the most relevant offer according to traffic structure and demographic specifics.
Another benefit of smartlink technology is that it significantly simplifies the campaign funnel building process. Instead of spending time and resources finding and adding pre-landers to prepare users before reaching the main landing page, Smartlink handles this process automatically. It includes exclusive and new pre-landers already integrated into the campaign structure.
The dataset analyzed by Smartlink depends on who developed the technology. If an affiliate program is based on ready-made platforms, the analysis parameters are usually standard. However, if the affiliate program uses its in-house SmartLink, the technology is more customizable, allowing deeper traffic segmentation and the ability to account for more user characteristics, building tailored funnels. Typically, parameters like country, region, device type, operating system, browser, and language settings are considered.
Smartlink in the Dating Vertical
Dating is one of the most competitive niches in traffic arbitration. To succeed in this space, it is essential not only to attract large traffic volumes but also to meet the needs of both users and advertisers accurately.
Smartlink automatically selects the most relevant dating offers for each user, considering a vast amount of demographic data and the diversity of offers targeted at different age groups, interests, and geographic regions.
For example, imagine a user with the following data: male, 37 years old, Germany, Android, Arabic language, Wi-Fi connection. If the offer is not adapted to the user's language and they are redirected to a site they cannot understand, they will likely leave. Additionally, if the user has a weak connection (e.g., 3G) and the video page loads slowly, they might exit immediately.
Traffic Sources for Smartlink
Smartlink technology is particularly effective for multi-level traffic, including diverse traffic types, geographical regions, devices, and other factors. It simplifies optimization and administration, which would otherwise require significant time to set up trackers for different segments and build funnels manually.
The most popular traffic sources for Smartlink include:
Incentive Traffic: TikTok, Snapchat, Reddit, Telegram, Instagram, and more.
SEO Traffic
Targeted Traffic from Networks: ExoClick, TrafficStars, Voluume, etc.
Resality's Advantages
Industry Expertise: 10 years in the dating niche provide a deep market understanding. By recognizing each advertiser’s strengths, we create ideal funnels for any traffic type.
Maximum Monetization: Every click is maximized to convert traffic into profit. The technology uses user data, lookalike audiences, precise targeting (devices, OS, browsers, languages), and more to increase your earnings.
High Performance: The system analyzes traffic and builds multi-level funnels for better conversion. Our custom-built tracking and admin panel easily adapt to your needs.
Tailored Partnership: A dedicated affiliate manager, with weekly payouts starting from $50 through six payment systems.
Using Smartlink in the dating vertical is a powerful tool for arbitrage specialists looking to monetize their traffic effectively. Test Resality, optimize, and achieve exceptional results by integrating Smartlink into your campaigns!
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