Offerslook Aims at Re-Inventing Affiliate Network Tracking SaaS

Offerslook, a performance marketing SaaS launched in 2015, received wide welcome and has now been adopted by 200+ affiliate networks. They aim at re-inventing affiliate network tracking platform, and bringing affiliate networks a sustainable and smart tool to optimize their operation.

Affiliate network tracking softwares are followed by problems such as high subscription cost and complex features. Although low-cost alternatives exist, they need to be hosted locally or are with low stability. Affiliate networks are evolving, but almost all tracking softwares are not keeping updated to solve emerging needs.

Among these issues, biggest one being hard to have a match of excellent performance and reasonable costs. Affiliate networks are having more fierce competition, and maintaining decent margin had become harder, and tracking software can accounts a big part of cost.

Sustainable Pricing

Offerslook starts by lowering technology cost, while maintaining high quality product performance. They have created a different pricing model for affiliate networks:

- Pay As You Go model instead of Prepaid Subscription - Lower unit price with higher usage - Prepaid Option with discount - Free Tier with 300,000 free clicks per month - Commission rewards by referring clients to Offerslook

The aggressive model seems, Offerslook is serious about helping affiliate networks bring down overall operation cost.

For instance, they're the first to have Pay As You Go model in this industry, which is significant for affiliate networks - extends your cash flow by at least one month, saves you cost if you underperform subscription plan, and there’s no overage beyond subscription plan.

They also provide a prepaid option with 20% discount, in the case that affiliate networks are capable of making accurate estimate of next month.

Transparency seems another thing Offerslook wants to disrupt the industry. Offerslook lists pricing at all levels, and you can clearly estimate the cost at whichever level. Unit price goes down evidently when you use more.

There're other interesting elements. They give 300,000 clicks for free each month, which was not seen anywhere else, and that really helps those small networks and new networks to start - note that 300,000 clicks are charged $279 by other alternatives.

Uncompromising Features

Low cost, however, does not mean compromising features and performance. That's the main reason they attract so many affiliate networks in short time.

At first glance, Offerslook is very clean, giving a totally different user experience. They have whatever features that is needed to run an affiliate network:

- Offer management; - Advertisers management; - Affiliates management; - Caps management; - Multiple payout format; - Targeting control; - White-label interface; - Affiliate tagging; - Affiliate signup; - Billing and invoices management; - Real-time & custom reports; - Custom domains; - Network & affiliate API; - and many other features.

There are also some features that are rarely seen on other platforms, but quite useful and practical:

- Team management: allows you to create a team instead of equal accounts to manage your network, which means you can designate certain accounts to manage a team; - Offer automation: enables users to set start or pause timing and let the offers start/pause at given timing - don't have to wake up at mid night, lol; - Setting private and public caps: you can now break down the required amount of an offer and deliver them to affiliates more flexibly, and set private caps to more trusted affiliates; - Affiliate tagging: helps you manage affiliates by adding different tags on them, and you can group these affiliates with more custom criteria.

Counter Fraud

They also claim to be working on more features that will solve pain points of affiliate network owners, one of those being Counter Fraud.

They claim that Offerslook is working on a proprietary algorithm to examine each conversion and affiliate, and will give users an easy-to-use interface to review conversion & affiliate quality. This could be a well sought-after feature by affiliate networks, as almost all networks are facing inferior traffic headache.