Interview with Sam Joy from FOX Ad Media

Greetings. It's time for another affiliate industry interview, and this time we have Sam Joy from FOX Ad Media. Sam has been in the Online Domain for more than 8 years, worked on almost all the fronts like Display, Mobile and Video. Have experience on both Branding and Performance side of the industry, mostly inclined towards the Publisher end. Hands on experience with Ad Trafficking and Media Buying/Selling.  

1. Tell us a little bit about yourself. Where are you from? How old are you?

I am 30 years old, born and brought up in Pune, India but now settled in Hyderabad, India for work. I am passionate about Football and Online Advertising. I enjoy meeting people and spend time around with friends and family.  

2. How long have you been in affiliate marketing and how did you get involved?

I have been in Affiliate Marketing for about 8years, worked with various networks on senior roles and positions.  

3. What is the biggest mistake you made when you first started doing Affiliate Marketing?

The biggest mistake I would say is that not having in-house inventory with me which has affected me from being established in the market short time.  

4. What was your biggest success to date?

The biggest success to date I would say would be having on-boarded some direct advertisers and publishers with long term contracts.  

5. Tell us a little bit about FOX Ad Media and what you do over there?

Fox Ad Media is an AdNetwork based out in Hyderabad, India. We started around 10months back; we are into Branding and Performance marketing. The biggest Geo for US would be the US Geo as we are exclusive partners with many direct Advertisers and Agencies. We have tie-ups with many affiliates around the Globe. I lead the affiliate Marketing team as Head Affiliate Relations.  

6. There are already so many CPA affiliate networks out there. What makes FOX Ad Media different?

Fox Ad Media is a team combined of people with more than 30 years experience in the Online Advertising domain. We have worked on various models with advertisers and affiliates to help and grow their revenue. Fox Ad Media has exclusive contracts with their partners capable of monetizing inventories better. We make timely payments, ready to make daily and weekly payments to premium affiliates. We do have an option of bulk buying the inventory.  

7. Which offers are performing well on your network?

Our top performing verticals with us are Finance, Dating, Education, Health, etc  

8. Which traffic sources prove to be the most effective for your top earning affiliates - E-mail, PPC, Mobile, PPV, POP, Social or any others?

I would say Email, PPC and Display would be the most effective traffic sources for us.  

9. What are the criteria for an affiliate marketer to be accepted at FOX Ad Media?

The biggest criteria for a affiliate marketer to be accepted by Fox Ad Media would be owning a website that has quality content and traffic.  

10. For those who are interested in working with you and your affiliate network - What's the best way/time to reach you?

All our account managers are available and reachable on Skype, Email and Phone and details are mentioned in the login area.  

11. What are the best places for the newbie to learn affiliate marketing? What advice would you give for them?

The best advice to a newbie would be to check the various blogs on affiliate marketing, watch videos about affiliate marketing on youtube, attend Ad Tech, Affiliate Summit events and ofcourse Affiliate reviews on Affpaying too help you to understand the market better. I would advise everyone to own a website and start getting real time experience of driving traffic and delivering leads.  

12. In your experience, what are the most critical elements of run a successful campaign?

As per my experience the most critical elements would be Have a vision, Set goals for next one year, create campaign according the vision and goals, use all types of promotional methods for your campaign to get best results, know your targeted audience better and serve them at the best.  

13. What's the difference between a Super affiliate and an Average affiliate?

Super Affiliate got the best understanding of Internet, has right attitude, great vision, big goals and knows their strengths& potential. They will build a strong platform to see continuous growth in future. Average Affiliate – Works with short term goals, may not see continuous growth.  

14. What are the keys to building successful relationships between Affiliates and Affiliate Networks? What are some of the challenges of being a Head Affiliate Relations?

The keys to build successful relationships between Affiliates and Affiliate Networks would be having a dedicated team with experts at the Affiliate Network side who would be continuously in talks and having direct meets with the affiliates and at the same time the affiliates having a proper relationships with the networks. The biggest challenges faced would be asking an affiliate to switch their current partner networks and work with us, some affiliates are not expressive and making them talk and run the show is important. The other biggest challenge is price negotiations.  

15. If you could change one thing about the affiliate industry, what would it be?

Every Advertiser and Network should follow same payment threshold, in case of invalids, they should alert immediately and sort out the issue without any delay.  

16. What do you think about where the industry is going? Where FOX Ad Media may be going? What advice would you give to affiliates to keep up the pace.

The Industry is going on the right path and growth is phenomenal. Fox Ad Media has already built a good trust globally and we are seeing a growth of 30% month by month and expecting are more exclusive advertisers in the coming months. Affiliates should be proactive, work on new methods to deliver more business to networks.  

17. What's your favorite movie and why?

My all time favorite movie would be "The Pursuit of Happyness" this movie shows that struggle and hard-work goes hand in hand. If you are determined and would give your best you may surely attain Success in Life.  

18. Give us a little glimpse into what a typical day in your life looks like.

My day would be a mixture of interactions with my team on what and how the things are with their affiliates, seeing the performance reports and other reports of the affiliate. Interacting with the affiliates over Skype/Calls. Dropping in emails, checking for the offers as per Affiliate demand and performance, talking with the Operations and Sales team on the performance and various things.  

19. Thanks a lot for this interview. If there is anything else you would like to say to the readers of Affpaying.com now is the time!

Thanks you Affpaying for this opportunity to let me share about Fox Ad Media, I would say if you are an affiliate with US traffic and want to earn well we welcome you to come partner with us, we promise you will be happy with the results and the money coming-in.  

Many thanks to Sam for sharing your time with us and for sharing some great insight tips here! What are your thoughts on the interview? Kindly share your thoughts in the comments section below. Also, if you have any experience with FOX Ad Media CPA affiliate network, please write a review for them on the FOX Ad Media review page. PS. If you are an affiliate marketer, affiliate manager or affiliate network CEO and are interested in answering a few questions about you, your network and affiliate marketing, please drop us a message.