While Gambling is universally promoted all around the world, it’s understandable that each country would require different approaches.
In this article the CPA Network Yellana will guide you through working with Gambling in Canada and share top 3 iGaming offers to promote in the country. If you’re interested in working with such verticals as iGaming, Software, Betting, Utilities, Financial, you can always find a suitable offer in Yellana among their 700+ offers.
Legal status of Gambling in Canada
Unlike some other countries where online casino and bookmaker companies do not have the right to promote their activities, Canada both allows gambling and regulates it on the provincial level. Depending on which province you want to promote the offer in, you will have to adhere to its specific regulations.
For example, Ontario and Quebec allow fully regulated online gambling, while Northwest Territories, Nunavut and Yukon have yet to legalize it (but have nothing against offshore gambling).
Now that single-event sports betting has been legalized, there are even more opportunities for operators and marketers to find their audience. However, don’t forget that Canada advocates for responsible gambling, so your ads should reflect that gambling is not a means to achieve financial success, it’s entertainment only.
Canadian target audience: demographics
Since online casino and betting is legal in Canada, the percentage of Canadians that partake in this activity is more than 60% (according to the data from 2022). Which means, the target audience itself is really big.
The age of a typical online gambler is younger than in other countries – from 25 to 65 years. They are more versed in technology and prefer to play on their mobile devices (only about 20% of all gamblers in Canada will use desktop versions).
Canada has always been a haven for immigrants from all over the world (22% of residents were born outside of Canada), your advertisements also should reflect the cultural diversity and address it appropriately: languages, interests and more.
Games and Betting preferences of Gamblers in the region
Some games and sports bets have gained more popularity in Canada than others.
Let’s see which ones are generally favored:
Slots games: one of the most popular forms of online games in Canada. The choice is enormous: different themes, designs, attractive bonuses that are awarded frequently.
Poker and table games: roulettes, blackjacks and online poker attract more players all the time. The live dealer experience where a player can virtually interact with a croupier is among the main alluring factors.
Sports betting: Ice hockey is a national sport in Canada, so there should be no surprise that this sport attracts the most bets, especially during the Stanley Cup Playoffs, the number one event for all fans. Some other sports like basketball (Toronto Raptors), football (CFL), and soccer are also gaining momentum, especially among the younger generation.
Payment preferences of Gamblers in Canada
While gamblers can always find a way to pay or receive payment, some are more preferred than others. So choose casinos and bookmakers that offer the following options:
Interac: Interac e-Transfer is by far the most popular payment method among Canadian gamblers. It is fast and trusted by many Canadians, so the companies that offer it win a few more brownie points over others.
Credit cards and PayPal: obviously, also widely used payment options. However, most Canadians would choose local payment methods like Interac because it’s familiar and has lower fees.
Top 3 Gambling offers from Yellana
Now that you’ve learned the most important information about Gambling in Canada, it’s time to check out top 3 Gambling offers from the Yellana CPA Network.
Qbet
QBet has over 4,000 games to choose from with lots of slots, live casino and betting.
Offer name: QBet CA
CPA: minimal first deposit - 10 EUR
Payout: $160
Test cap: 20 FTD
KPI: active users
Slotexo
Slotexo is a big betting platform with a variety of slot games and video and live poker and much more.
Offer name: Slotexo CA PPC
CPA: first deposit
Payout: $270
Test cap: 10-15 FTD
KPI: 30% payback
BC.Game CA PPC
BC.Game is a crypto gambling company operating since 2017 with 8,000+ casino games and 80+ cryptocurrencies.
Offer name: BC.Game CA PPC
CPA: first deposit
Payout: $160
Test cap: 20 FTD
KPI: active users
Conclusion
Canada is a great GEO to work with Gambling offers: it has higher payouts, the audience is more familiar with the gambling industry and more eager to engage in fun casino games or try sport bets.
Use the information from this article and start working with Gambling offers in Yellana now!
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