The iGaming industry’s growth is hard to debate, according to Statista it’s estimated to reach over $100 billion in market revenue worldwide by the end of 2024. This fast-paced expansion across the globe leads to new products constantly appearing on the market that need promotion and the interested audience. The competition also gets more fierce as many marketers lean towards fresh brands with high profits.
This time RichAds ad network, which has been working with Gambling traffic for years, will share 10 expertise-backed tips on how to improve ad campaigns and earn more.
RichAds is well-known to affiliate marketing, since they’re frequently invited to iGaming conferences and even got awarded by SiGMA Europe 2022 as ‘The best iGaming traffic source’! In the following 10 tips, RichAds ad network will highlight the cornerstones of advertising online Gambling offers to achieve big profits!
Tip #1. Monitor trending geos to run online Gambling ads
It happens that a certain geo suddenly starts bringing unusually high profits due to such reasons like introduced regulations, new brands, games or slots in the region, or even unexpected growth of popularity for online Gambling. For example, such a geo was Brazil in 2023, now called a discovery of that year, while in 2024 countries in Asia seem more promising.
According to RichAds’s experience, in 2024 these are the top geos to run online Gambling offers:
USA;
Indonesia;
Brazil;
Vietnam;
Türkiye.
Every month RichAds team shares insights on the best geos and verticals on 5 powerful ad formats, including vertical+geo bundles. Month to month updates help in evaluating what geo and niche will be the most converting and bring profits!
Tip #2. Choose the most efficient traffic sources for iGaming offers
Traditionally, the most popular traffic sources to promote iGaming offers are considered to be Facebook, Google Ads and SEO, but in fact these advertising methods pose many challenges for affiliates.
Facebook and Google Ads apply severe restrictions on promotional content for online casino and sports betting products, so affiliates are to deal with cloaking and avoiding ad campaigns getting banned. Promoting via SEO demands not only a well-compiled website, but also an experienced team that will constantly update the content. More than that, usually it takes almost a year to start profiting off SEO advertising even with big budgets.
But there are still advertising methods that don’t pose such challenges, for example, push and pop ads.
The traffic can be bought from ad networks like RichAds, featuring more lenient moderation on promoting iGaming offers and sometimes even higher volumes of traffic than the popular platforms.
Push ads
This is a very engaging ad format, since it looks almost exactly like push notifications users receive from apps and social networks. People start receiving push ads after subscribing to them on a publisher’s website, and get them as soon as online regardless of the page. This means that the ads will be shown to the already interested audience anyway.
At RichAds the push ad campaign can be launched in over 200 geos with the minimal CPC (cost per click) of $0.005.
Example of push ads for mobile and desktop
Pop ads
Also known as clickunders, popunders, pop-ups and on-click ads, are one of the oldest ad formats on the internet. Pops work differently than push ads: as soon as a user clicks anywhere on a publisher’s site with a special JS script, a new tab opens with a landing or pre-landing page.
Popunders effectively engage the impulsive audience, gathering tremendous traffic volumes across the globe and providing high CR. At RichAds the pop traffic is quite affordable — the minimal CPM (cost per 1000 impressions) starts from $0.5.
The way pop-up and popunder ads work
Tip #3. Start in Performance Mode for improved optimization on push and pop ads
Performance Mode is a RichAds platform’s in-house feature that allows marketers to spend less time on evaluating profitable traffic sources and optimization. The optimization mode will automatically determine what brings the most conversions and provide ad campaigns with fresh weekly whitelists, the lists with the best performing sources.
The Performance Mode is available for every ad format at RichAds ad network, and is perfect for both beginners who are not sure how to optimize push and pop campaigns as well as experts who just want a safe choice. Also, this mode is available without integrating a conversion tracker!
Tip #4. Integrate conversion trackers
Conversion trackers in affiliate marketing are the tools that connect to all the used sources for push and pop ad campaigns and streamline the data gathering on clicks, conversions and redirects for better outlook. Unlike other popular resources like Google Analytics that are not fit for push ads as they confirm clicks on ads differently, conversion trackers integrate exactly with the sources for accurate statistics.
For example, it might be comparing the data on traffic from RichAds ad network and the data on leads and conversions from an affiliate network, accurately matching the results. For iGaming offers it’s essential to know what brings you clients, what approaches engage the audience the best and what targeting parameters work for you.
RichAds is already integrated with over 10 popular ad tracking solutions, as well as having detailed guides on setting them up for work. Plus to that, connecting a conversion tracker to RichAds ad platform will unblock some useful optimization features that can’t be used without the streamlined data.
Tip #5. Test several approaches to determine the best converting
Running ads with only one creative is simply wrong, as you might miss other kinds of the audience that can be engaged with another visual approach.
RichAds recommends adding 5-10 creatives for push ads and testing them, removing the poor performing ones and enhancing the ones that bring most conversions. For popunders it’s appropriate to add up to 5 landing or pre-landing pages, introducing the offer from different angles.
You can look up what creatives and landings other advertisers use in their campaigns via affiliate spy-tools. There’s no need to copy them, as it might decrease the performance, but it’s rather helpful to evaluate what approaches work the best for others.
Below you will find some creatives and landing pages used to promote online Gambling offers on push and popunder ads.
Gambling ads creatives for push ads
Let us remind you that the length of a push notification headline is 30 characters. The description must be no longer than 45 characters. The image size for push notifications is 492×328.
The advertising might imply any approach from bonuses to direct messages imitation, storytelling, gamification elements, mentioning specific games and slots, payment methods, etc.
Gambling ads pre-landing page
Pre-landing pages serve to warm-up the audience after they clicked on the ad, or as a welcoming page in case of advertising on pops. Pre-landers might contain interactive elements that will entertain and engage the audience, providing a better presentation of the offer.
For the iGaming offer promotion pre-landing pages usually contain a ‘fortune wheel’ for bonuses upon registration with free spins. After the spins are up, users get redirected to the landing page with the main offer for performing the targeted action.
Gambling ads all-in-one landing page
Landing page for online casino and betting promotion serves as the main point to convert the audience.
Usually it places simple registration forms, highlights supported payment methods, bonuses and slots. Landing pages are the only needed creative to run popunder ads as they immediately appear in the newly opened tab.
Note!
In order to get maximum efficiency from pre-landing and landing pages, they must load faster than 1 second. The loading speed ensures people will have the chance to see the ad before leaning to close it, and for that pages must weigh less than 200 Kb, use secure hosting like TimeWeb and be connected to VPS or CDN, for example, Cloudflare.
Tip #6. Make sure the ads are properly localized
It is essential to make all the used creatives and landing pages correctly translated in the needed language and feature all locally popular payment methods and games.
Since online Gambling and Betting activities are still mostly perceived as taboo, people must have no obstacles while exploring the ads, brand and its services.
RichAds managers can also provide marketers with localized creatives for their campaigns. Plus to that, on RichAds’ blog there are various guiding materials on how to promote online Gambling offers in popular geos, along with local specifics on payment methods and slots.
Tip #7. Separate mobile and desktop campaigns
It’s recommended to divide campaigns that are run on mobile and desktop devices in general, but it’s crucial for Gambling ads.
Depending on a targeted device type, the creative formats and bids will vary, so RichAds suggests launching separate campaigns. Thus, you will not only be able to prepare correctly sized materials, but also have better verified statistics for further optimization.
Tip #8. Set the optimal bids
Sometimes choosing the right bid to buy traffic on push and pop ads is a more complicated task than it might seem. If your bid is too high, you’ll run out of budget pretty quick, and won’t get enough data to analyse the audience and optimize the campaign. If you set it too low, there’s a chance that you won’t get any traffic at all!
At RichAds you can use Predictor, a feature that will show the amount of traffic your campaign will get by the selected bid. Also, you can contact RichAds managers, they will assist you in setting the optimal bid for your campaign as well as consult on budget management.
Tip #9. Launch Gambling ads on high-quality traffic sources
It’s recommended to start ad campaigns on the highest-quality sources, so that it will demonstrate more vivid results and help estimate the optimization points. At RichAds, the traffic is traditionally sorted into 4 groups: Premium (the already tested and high performing sources, regardless of the niche), Standard, Remnant and New.
Starting campaigns on Premium sublist will provide sufficient results on how the offer and targetings perform. Standard, Remnant and New sublists include ordinary and recently added sources, and are fit to scale already successful campaigns.
Tip #10. Optimize Gambling ad campaigns
Despite the popular misconception, optimization is what truly brings profits to your campaign as you adjust it to enhance highly-performing options and remove the non-converting ones.
Apart from Performance Mode, at RichAds there are three more noticeable optimization features that can help you extract as much from the traffic as possible!
Target CPA
This is an optimization mode that will automatically adjust bids in the campaigns to achieve the desired CPA. The technology evaluates the best available options to increase the profit from campaigns and reduce the costs on traffic sources.Micro bidding
This optimization feature allows marketers to manually edit bids for certain targeting parameters included in the ad campaign. For example, if the targeted device is mobile, but you notice that specific models bring more qualified audience than others, you can set a higher bid there, thus increasing the chance to gather more leads. Such can be made to low performing parameters, if you notice that they bring less converting audiences you want to pay less for.Automated rules
A very popular optimization functionality among marketers, as it will automatically remove the poorly performing sources by a set criteria. For example, if a traffic source brings less than a number of conversions per a period that you think is non-profitable, you can set the rule to remove it from being used again. This helps to automatically sort-out the parameters without the need to manually overview performance.
Conclusion
These 10 tips will surely help many marketers who are tired of only hearing about successful Gambling ad campaigns and want to get those profits themselves. From early preparations and launching to the late-stage optimization — these tips include everything to promote iGaming offers and get the maximum outcomes!
RichAds ad network is an experience-powered platform that has been working with Gambling traffic since 2018. Now at RichAds platform marketers can start promoting online iGaming offers on top ad formats like push and pop traffic in over 220 geos from Tier 3 to Tier 1, offering 5+ billion daily impressions! Along with that, users can utilise effective optimization features and ad tracking solutions.
Start running Gambling ads for higher profits on quality traffic by RichAds!
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