Indonesia is one of the leading GEOs for promoting gambling offers on the ROIads platform. As a Tier 3 market, it offers media buyers huge opportunities thanks to the high engagement of the local audience and affordable traffic costs.
In this article, we will explore in detail why Indonesia stands out as a top geo for gambling, what the key characteristics of the local audience are, and which strategies deliver the best results. We will also discuss how to optimize advertising campaigns to maximize profitability.
Why is running gambling traffic in Indonesia a great idea?
With a population of over 270 million people and a rapidly growing internet audience, Indonesia is undeniably a powerful and promising market for online gambling. In 2024, the gambling market in this geo is estimated to be worth an impressive $17 million and is expected to keep growing, reaching $23 million by 2029. Sounds promising already, doesn’t it?
Here’s some additional demographic data about Indonesian gamblers that will help you better understand the audience for your future ad campaigns: according to statistics, the majority of players fall into the 18-24 age group, and more than half of them are women. Most players prefer mobile devices, specifically Android. If you’re not yet working with mobile traffic, it’s time to start — it’s the key to success in Indonesia.
Ad Formats That Works
Push notifications and pops are the tools that can help you quickly reach the Indonesian audience. On the ROIads network, the average cost per click (CPC) for push notifications is just $0.006, making it one of the most cost-effective formats for launching campaigns. Unlike other traffic sources such as Google Ads and Facebook, push ads face far fewer restrictions when it comes to promoting gambling offers, which allows you to scale campaigns with minimal friction.
As for pops, the average CPM is around $0.7 per 1,000 impressions, which is also an excellent option for reaching a broad audience with minimal expense. Pops also have the advantage of fewer restrictions compared to sources like native and display ads, making it easier to run gambling traffic while maintaining control over costs. These formats work especially well with the mobile audience, which dominates in indonesia.
Best Creative Approaches for Push Ads in Indonesia
Now let’s dive into the best creative approaches for push ads in the Indonesian gambling market.
1.Localization of Creatives
For the indonesian market, it’s essential to adapt visuals to the local culture. Using symbols of luck, such as dragons or phoenixes, increases audience engagement. Bright images and elements tied to traditional culture help build trust and grab attention. Always make sure to translate push texts into Indonesian and use the local currency (Indonesian rupiah) when referring to monetary values.
2.Simplicity and Clarity of Headlines
Headlines should be short but catchy: “Try Your Luck” or “Become a Winner.” Including offers, bonuses, and gambling elements (slots, popular characters, coins) boosts click-through rates, encouraging users to take action.
3.Focus on Mobile Traffic
Mobile optimization is a key factor for success. With Android dominating the market, ensure that your creatives look great on smaller screens and that CTA buttons are easy to click.
Best Creative Approaches for Pops in Indonesia
Now it’s time to establish the key rules for successful landing pages and pre-landers for pop ads in the indonesian market.
1. Simplicity and Minimalism
Pops should be simple and non-intrusive. Avoid overwhelming users with too much information — minimalism in design and a clear call to action will help retain audience attention. Indonesian audiences tend to respond better to simple but appealing offers.
2. Bright and Attractive Visuals
As with push ads, visuals are key. Use bright images, national colors, popular slot characters, symbols of luck, and large winning amounts. This creates associations with quick wins and big rewards.
3. Clear Offers
Pops should instantly communicate the value of the offer — whether it’s registration bonuses or big wins. Brevity and directness improve conversions, as users quickly grasp the value being offered.
Tips for Setting Up and Optimizing Successful Gambling Campaigns in Indonesia
Finally, let’s break down the key nuances of running gambling traffic in Indonesia that will allow you to launch campaigns like a pro.
• Test Multiple Creatives
Launch your campaign with at least 5 different creatives, or even more. This will help you determine which ads resonate best with your target audience and select the most conversion-friendly ones for scaling.
• Optimize for Mobile Devices
Over 90% of internet traffic in Indonesia comes from mobile devices, mostly Android. Ensure that your landing pages and creatives are fully optimized for mobile screens, with easy-to-click CTA buttons and fast load times.
• Separate Campaigns by Device
Mobile and desktop campaigns should be separated to manage bids and targeting more accurately. Mobile traffic in Indonesia is cheaper, and mobile conversions may be higher, so it’s crucial to optimize budgets accordingly.
• Use Premium Traffic Sources
For a successful campaign, choose premium traffic sources that guarantee higher-quality leads. At ROIads, all sources are premium. We carefully select publishers to provide you with an exclusive audience. New users actively engage with ads, helping you achieve higher CTRs and conversions, enhancing campaign efficiency.
• Control Frequency of Ads
To avoid oversaturation and user irritation, control the frequency of both push and pops ads. Ideally, 1-2 push notifications per day and 1-2 pops per session will keep the audience engaged without overwhelming them.
• Optimize Bids
Start with the recommended bids for push ads ($0.006 CPC) and pops ($0.7 CPM). Regularly monitor performance and adjust your bids to maintain optimal conversion rates without overspending.
Conclusion
Indonesia isn’t just a promising geo, it’s a real opportunity for media buyers to expand their reach and increase revenue. By setting up your campaigns strategically and tailoring creatives to the local audience, you can achieve high conversions at very affordable rates.
Try ROIads ad network — with its premium traffic sources, AI-bidding technology, and full management support, you have everything you need to not only test a new market but also achieve maximum results. Ready to launch a successful campaign? Indonesia is waiting!
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