In January, Google made the decision to allow gambling advertisements in Angola. Additionally, the company announced its plans to change its rules for promoting gambling offers in the Philippines by mid-February.
On the other hand, during the first week of January, Google limited gambling advertisements in Nigeria. This has been a major blow as the revenue from online casinos in Nigeria has been increasing, and many affiliates have been making profits in this Tier-3 market.
Because of these changes, many affiliate marketers and media buyers are trying to run grayhat ad campaigns in order to bypass the geo-restrictions and maintain their profits. Unfortunately, using grayhat strategies often leads to losing advertising accounts due to bans, and now the affiliates are generally earning much less profit compared to when Google did not have these geo-restrictions in place.
To help address this issue, the YeezyPay team will offer guidance on how to choose a geographic location (GEO) when marketing gambling through Google Ads. We will also explain how to target GEOs where gambling advertising is restricted.
How to choose a country for promoting gambling offers through Google Ads
When selecting a country to promote gambling offers, experienced affiliates suggest considering several key factors: the licensing conditions for gambling, the demand for online gambling services, available payment methods, and the types of traffic in that GEO. Investing two to three days in this research can save you a lot of money by avoiding campaigns that won’t work.
Gambling licensing in the GEO
Each country/ GEO has its own regulations regarding gambling. For example, from 2005 to 2025, Nigeria only allowed national lotteries to be held and advertised, but now it has allowed each state to issue gambling laws independently. This means that online casino advertising could be legal in one state (like Delta State) but not in another (like Enugu State). Such inconsistencies likely led Google to ban online casino promotions across the entire country.
In addition, different countries interpret gambling differently. In Brazil, poker is considered an official sport, while in Vietnam and Australia, it is classified as a casino game.
To ensure that Google does not interfere with your advertising campaigns, three conditions must be met:
The online casino you are promoting must be properly licensed.
Its activities must not be banned in the targeted country/ GEO.
Google itself must not restrict accept gambling ads in that region.
If any of these conditions are not satisfied, affiliates may have to either shutdown their campaigns or find alternative ways/ loopholes to get traffic from Google Ads.
One of the loopholes that allows you to promote gambling offers on Google Ads without facing frequent hurdles is using trusted agency ad accounts. These accounts are issued to verified Google Ads agencies and generally face fewer restrictions and bans during moderation. Instead of depending on unreliable ad account sellers in online marketplaces, consider acquiring a trusted agency account from proven suppliers like YeezyPay. With accounts from YeezyPay, affiliates can recover funds even if their accounts are banned, reducing the risk of losing money due to Google’s policies.
The demand for online casinos and the available payment methods
In some GEOs, online gambling is less popular than sports betting. For instance, in Australia, the online casino market is valued at $4.97 billion, while the sports betting industry is worth $10.7 billion.
Therefore, before starting work, it is advisable to compare the market volume of both niches, and then analyze further. For example, through Google Trends, a buyer will be able to determine the popularity of keywords in certain regions, reducing the cost of attracting a player. This is especially important in countries where the gambling industry is regulated by local authorities.
Therefore, before launching a campaign, it's recommended to compare the market sizes of both gambling and betting. Tools like Google Trends can help you analyze the popularity of specific keywords in certain GEOs, helping you lower customer acquisition costs. This is particularly important in countries where local authorities strictly regulate the gambling industry.
The same principle applies to payment systems. In Africa, e-wallets like Beyonic, Fawry, and M-Pesa are more commonly used than traditional payment options such as Visa and Mastercard, which are prevalent in European countries. These e-wallets allow transactions in local currencies and even cryptocurrencies, making it easier for residents to pay for online services. The easier it is for customers to make deposits, the more likely they are to engage with gambling platforms.
The ratio of different types of traffic
Statistics show that there are over 5.78 billion mobile devices worldwide, which suggests a growing preference for smartphones.
However, this gives the misleading impression that people all over the world prefer to use smartphones, and computers are becoming a thing of the past. Even in 2025, some countries still show varying ratios of mobile to desktop usage. A good example is in Haiti and Latvia.
This detail will help the buyer adapt the campaign to the usual conditions for the GEO target audience and save on it. Mobile traffic in Google Ads, as in many other sources, is more expensive, but for casinos, as a rule, this point is not important. Businesses need people who will place bets, and from which device it is no longer so important. But it’s also important to know that a lead for $2 and a lead for $5 will have different effects on the final ROI.
Understanding these differences allows affiliates to optimize their campaigns to target the typical device preferences of their target audience, which can lead to saving costs. While mobile traffic on Google Ads can be expensive, this may not be a major issue for casinos, which primarily seek customers who will place bets, regardless of the device they use. However, it's important to remember that the cost per lead can vary significantly; for example, a $2 lead and a $5 lead can have different impacts on the overall return on investment (ROI).
How to promote gambling offers in countries with strict gambling regulations
Every affiliate marketer and media buyer knows that fewer restrictions often lead to higher competition and lower profits. When online casino ads become very common, audience interest tends to decline. As a result, affiliates are always searching for ways to run ads in GEOs where promoting gambling offers is restricted. This includes certain African countries experiencing growth and Asian countries where advertising online casinos is restricted. For instance, in Azerbaijan, online gambling advertising is outright banned by law.
To successfully promote gambling offers in these countries with minimal risk, you need to prepare several ad accounts, proxies, and keywords in advance
Accounts. Media buyers can run campaigns from either personal or agency accounts. However, experience shows that the GEO location of the account should match the GEO location of the target audience. This alignment helps to avoid bans and extend the lifespan of the ad accounts. With regular ad accounts, achieving this is very difficult; you'll need to invest in high-quality residential proxies, set up your ad account to match the targeted location, warm up the account, and only then launch your main campaign.
However, in contrast, renting agency accounts simplifies this process. These accounts typically have a higher level of trust from Google, along with a good history and fewer limitations. This allows affiliates and media buyers to focus solely on testing campaigns in their targeted GEO, without spending extra money on proxies, cloakers, and wasting time to warm up the regular ad accounts. You can obtain an agency account through YeezyPay at great rates. The service is automated; to gain access to a trusted agency account, you need to deposit money to top up your account with at least a $200 balance and then provide your account details to a manager, who will select a suitable profile for you. After that, accounts can be issued automatically based on your request.
Proxies: Experienced affiliates recommend using residential or mobile proxies. Residential proxies allow you to operate as if you're a specific user, which reduces the chance of raising suspicion with Google. Mobile proxies are even less likely to be banned, as many users share a single IP address. Therefore, banning one IP affects thousands of users, making it a safer option for your campaigns.
Setting up ad campaign: Experienced affiliates in different affiliate marketing forums recommend starting by launching a whitehat campaign for your grayhat online casino offer. They also recommend adding keywords targeting gambling audiences only after the second or third day of account activation. After you authorize your account on a new device, Google’s moderating bots will monitor your activity for a while. Therefore, it makes sense to introduce gambling ads gradually, especially on agency accounts.
Conclusion
If you’re newbie in the gambling niche, it’s a good idea to focus on countries where gambling is not strictly regulated or permitted. Some suitable GEOs to consider are Angola, Rwanda, Georgia, Armenia, Finland, Slovenia, Sweden, and Italy. While there is some competition in these countries, they give affiliates a chance to try out different marketing strategies and find what works best.
For those with more experience, it might make sense to look at countries with stricter gambling laws but a lot of interest in online casinos. Some examples include Algeria, Chile, Australia, Uzbekistan, Sudan, Tunisia, and Kyrgyzstan. These markets can offer unique opportunities for experienced affiliates.
No matter which GEO you choose, it’s important to use trusted agency accounts when working with Google Ads. In countries where gambling is legal, these accounts can help you spend more effectively and improve your return on investment (ROI). In places where gambling is not allowed, trusted accounts can help you keep your accounts safe from frequent bans therefore they can stay active for a long period of time, saving you from the costs of replacing them.
YeezyPay is a reliable supplier of trusted agency accounts. Our platform doesn’t require personal verification like KYC, phone numbers, or passports and gives you automatic access to accounts. This way, you can focus on running your campaigns without getting caught up in extra processes.
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