If you're promoting iGaming offers and looking for high-engagement traffic, Telegram might be worth your attention.
In this case study, we’ll walk through how one of our partners ran a straightforward campaign for a Telegram mini app and hit a 9.86% CTR in Kazakhstan—with zero postback tracking or advanced optimization (but we still recommend it).
The product
The promoted offer was a Telegram mini app for iGaming. Think of it as a Telegram-based hub where users can:
Discover welcome bonuses and deposit offers from multiple iGaming brands
Compare those offers inside the app
Register and claim a token bonus without leaving Telegram
Play mini-games and deposit directly inside the bot
It’s a full iGaming experience inside Telegram—no redirects or external landing pages.
Example of the app interface:
Campaign overview
Vertical: iGaming
GEO: Kazakhstan
Platform: Android & iOS
Model: CPC
Dates: December 1–31, 2024
There were no special rules applied here. Even though we are sure that a postback could make this campaign even more profitable, it wasn’t used here and still we can see head-spinning CTR. Just a clean setup and a product that made sense for the audience.
User flow
The flow was simple:
Registration → First-time deposit → Retention (recurring app usage, repetitive deposits)
This frictionless flow is what makes Telegram such a good match for iGaming. The audience is used to TG bots, and everything feels native.
Results
CTR: 9.86%
CPC: $0.06
CPM: $5.92
Revenue: $7,883.64
Most users who clicked ended up registering and depositing and this campaign was a great example of fit over complexity.
Creatives that worked
The ads were bright, bold, and very "Telegram-friendly" in style. Static images, gaming characters, clear CTAs, and emoji-heavy copy (don’t be shy to use emojis!).
Example:
Title: 🤯 WHAAAT?! 2,000 Tokens as a welcome bonus!
Text: Yes, this is what you get in Schwartz Games.
Tips for affiliates testing Telegram
Here’s what we recommend if you want to try Telegram traffic for iGaming or similar verticals:
Start with GEOs where Telegram is strong.
Kazakhstan is a great example. The audience is familiar with TG bots and Telegram-based flows.Keep creatives native to the platform.
Short copy, emojis, bright visuals, brand icons. Make it feel as natural as a chat message.Use postback tracking if you can.
Even though our partner succeeded without it, postback seriously helps a lot with scaling and optimizing via CPA Goal or SmartCPC.Test multiple GEOs and localize your creatives.
This can help you win more traffic and improve conversion rates.Focus on the user flow.
The easier it is for the user to go from the first click to conversion, the better.
Final thoughts
Telegram Ads aren’t just for awareness. With the right offer and setup, they can drive real performance—even without a complex strategy.
This campaign worked because the product was a natural fit for Telegram, the creatives matched the platform vibe, and the GEO was a great choice.
Ready to launch your own test?
Whether you’re running iGaming, Utilities, Finance, or any other offer, Telegram traffic could be your next big winner. Try PropellerAds Telegram Ads!
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