It’s no secret that affiliate marketing is a competitive space. You must test new ways to scale campaigns, reduce costs, and increase conversions to stand out.
One format gaining traction among affiliate marketers is Telegram ads. This case study proves why.
Case study summary
A PropellerAds partner wanted to boost their Telegram-based mini-apps engagement and conversions. They used In-Page Push ads in the beginning, but their results plateaued after some time.
The partner consulted their PropellerAds account manager, who advised trying Telegram ads instead. The impact was immediate: 18x more conversions and a significant boost in CTR.
In this article, we’ll cover:
The ad setup that made this campaign successful.
Targeting strategies that delivered high-quality traffic.
The results—how much traffic, conversions, and ROI this campaign achieved.
The offer: What did they promote?
Vertical: Finance
Budget: $200 per day, per campaign
Pricing model: CPA goal
Targeting
Language: English
Platforms: Android, iOS, Windows, Linux, MacOS (each platform targeted separately)
Devices: Minimal device targeting so the team could assess all traffic performance first.
GEOs: Targeted multiple geographies.
An example of the style of creative this partner used with Telegram ads. Source: propellerads.com
The partner promoted a Telegram mini app in the finance niche. Users could plant and harvest crops to earn in-game tokens in the app. Telegram ads were a natural fit as a traffic source since they focus on user interaction.
Setting up Telegram ads
The goal was to increase high-quality traffic to the app and conversions. In other words, they wanted to get more users to complete in-app actions. They wanted to achieve this goal using both In-Page Push (IPP) and Telegram ads.
They used IPP ads to direct traffic to the app, and Telegram ads to target those same users with a native ad creative.
Targeting
This partner targeted English-language users on mobile and desktop, with minimal device targeting. We can see the results of their OS targeting in the table below:
IPP and Telegram ad campaigns targeted several GEOs, with adjusted cost-per-action rates by location. They increased cost-per-action rates for one of their campaigns (Campaign 2), which positively affected Nigeria(NG), Bangladesh (BD), Pakistan (PK), and Indonesia (ID), as seen in the table below.
Tracking conversions and optimizing budgets
PropellerAds' internal conversion tracker played a key role in their partner’s success. Accurate tracking kept the CPA pricing model running smoothly, enabling automatic budget optimization. This helped the advertiser get the best traffic while staying within budget.
Campaign results
This partner ran two campaigns from September 20th to October 19th, 2024. Campaign 1 ran without Telegram ads, while Campaign 2 ran with them.
We can see that Campaign 2 had stronger impressions and CTRs in the table below.
We can also isolate Telegram ads performance as a standalone source in the table below. It compares two of this partner's Telegram ad campaigns, Telegram Ads 1, and Telegram Ads 2. Here we can see Telegram Ads 2 had a higher CTR but a lower volume of impressions.
The data shows that Telegram ads improved performance. This led to higher engagement and conversions compared to IPP alone.
Geographical insights
These campaigns also yielded interesting geographical results. The partner increased rates for GEOs that demonstrated strong performance, like Nigeria (NG). This resulted in 12 million impressions, 400,000 clicks, and over 24,000 conversions.
Why did Telegram ads work?
The results speak for themselves—Telegram ads worked great for this partner. Here are 3 core reasons why they worked so well:
Engaging format: Telegram ads look native on Telegram. This makes them less intrusive and more likely to drive engagement.
Niche audience: Telegram users love mini apps. Therefore, this partner's product was a perfect match for Telegram ads.
Scalable traffic: With multi-GEO targeting and optimized rates, the campaigns reached audiences everywhere.
Test out Telegram ads with PropellerAds
PropellerAds' partner achieved remarkable results in 1 month with Telegram ads. On top of that, they reaped the following rewards:
Higher CTR and conversions at a low cost.
Multi-GEO campaigns with adjustable rates to maximize traffic potential.
Better campaign scalability and ROI by integrating new ad formats.
If this piques your interest, why not try Telegram ads in your next campaign?
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