Adsterra Podcast: A Debut Episode, iGaming Playbook for Media Buyers with Garbis Tapacian

Adsterra is excited to launch its new podcast, backed by 11+ years of industry experience. It covers trending topics, proven media buying strategies, and market opportunities across various verticals.

In the first episode, Garbis Tapacian explores the future of iGaming, effective ad formats, and campaign optimization—perfect for those looking to stay ahead in iGaming and sports advertising.

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Sharing knowledge in the Episode 1:


  • Mikhail Zhukov, Head of the CPM Department at Adsterra

  • Garbis Tapacian, Senior Media Buyer at Betwinner


Episode 1: Where and What

Duration: 1 hour

Available on: YouTube, Apple Podcasts, Spotify, Castbox, Deezer, Overcast, Podcast Addict, Pocket Casts, and PlayerFM.

Topic: Ready-to-Apply Tactics & Rules for Media Buying in the iGaming Sector, a Playbook for Media Buyers and iGaming Operators

Contents: global trends in the iGaming vertical and basics for successful media buying


Global trends in iGaming

Successful media buying basics

  • Media buying insights for major sports events

  • Sports with rising traffic and engagement

  • Do specific sports convert better in certain GEOs?

  • Countries where desktop traffic dominates

  • The iGaming ecosystem and the role of Asian markets in it

  • Should you target "all sports," and why?

  • Future of the eSports market

  • Whitelisting/Blacklisting tips

  • Advice to avoid over-optimization when starting out

  • Pop vs. Push: which traffic suits your budget?

  • iGaming localization: more than just language

  • Top thematic traffic sources for conversions

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Of course, there are more highly insightful tips, but what’s the use of breaking them down here? Head over to any of the platforms you like, and watch or listen as Garbis Tapacian dissects the best practices for global iGaming campaign optimization and addresses the effectiveness of ad formats. 

Listen, watch, and subscribe to not miss the next episodes of Adsterra Podcast!

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